Rachel Brosnahan joins Ferrero Rocher for a season-long celebration with the Raise A Rocher™ Holiday Sweepstakes and new seasonal offerings

PARSIPPANY, N.J., Nov. 3, 2026 /PRNewswire/ — Ferrero Rocher, the iconic premium chocolate brand, is inviting consumers to celebrate the holiday season with its Raise A Rocher Holiday Countdown, a season-long celebration of the moments that matter most, from the first holiday gathering to the final toast at midnight on New Year’s Eve. To make every gathering feel a little more special, Ferrero Rocher is teaming up with actress, producer, and director Rachel Brosnahan, who will share her favorite holiday hacks and family traditions throughout the countdown. Along the way, consumers can enter the Raise A Rocher Holiday Sweepstakes for a chance to win prizes, including a trip to New York City to ring in the New Year in Times Square.

Ferrero Rocher is celebrating the traditions, gatherings and thoughtful gestures that make the holidays worth savoring. Through the countdown, Brosnahan will show how Ferrero Rocher can bring a little extra magic to everything from hosting and gifting to simply enjoying a special moment with loved ones, inviting consumers to Raise A Rocher from Thanksgiving and Christmas to New Year’s Eve.

“For me, the best part of the holidays is getting to spend them with the people you love. Gathering around a table, catching up, laughing too much and inevitably staying longer than we planned,” said Brosnahan. “I’m excited to partner with Ferrero Rocher to celebrate those little moments that make the season feel special. It’s a chance to slow down, enjoy each other’s company and, of course, always leave room for chocolate.”

At the center of the celebration is the Raise A Rocher Holiday Sweepstakes*, live now through December 31, 2026. Consumers can win prizes throughout the season, including Ferrero Rocher products and a grand prize trip to New York City to celebrate New Year’s Eve in Times Square.

Adding to the season’s offerings, Ferrero Rocher is introducing limited-edition Cinnamon Spice chocolate squares, expanding its squares lineup with a festive twist on the brand’s iconic chocolate experience. Now at retailers nationwide and online for $5.49, the squares arrive just in time to bring a little extra warmth, and a touch of spice, to every holiday gathering.

“Ferrero Rocher is all about making every day and extraordinary moments feel worthy of celebration,” said Leigh Daniel, Brand Manager, Premium Chocolate Holiday & Everyday at Ferrero. “With Raise A Rocher, we’re inviting consumers to embrace the holiday season by elevating the moments that matter – whether that’s gathering around the table, giving a thoughtful gift or raising a toast to the year ahead. We’re excited to bring that spirit to life with Rachel Brosnahan and offer even more ways to celebrate this season with Ferrero Rocher.”

For more information about Ferrero Rocher and the Raise A Rocher Holiday Sweepstakes, visit RaiseARocher.com. Stay tuned for more ways to celebrate this holiday season by following @ferrerorocherusa on Instagram and Facebook.

*NO PURCHASE NECESSARY. Open to 50 U.S./D.C., 21+. NYC trip entry deadline 12/6/26. Sweeps ends 12/31/26. For details on free entry & rules, visit raisearocher.com. Sponsor: Ferrero U.S.A, Inc.

ABOUT FERRERO ROCHER
One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. It was inspired by the desire to make all the pleasure of sophisticated chocolate specialty accessible to a much wider public. Initially sold in Europe, Ferrero Rocher soon became a favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

ABOUT FERRERO
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother’s^® Cookies, and other distinctive cookie and chocolate brands. For additional information, please visit FerreroNorthAmerica.com and stay connected with Ferrero on social (Instagram, X).

Media contact: Christina Panta, christina.panta@omc.com

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SOURCE Ferrero North America