The Pacific Financial Group Names Michael Mendenhall EVP, Chief Marketing Officer & Chief Communications Officer
Veteran Fortune 500 marketing and communications executive to join TPFG's Executive Committee and lead brand, growth,
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The Pacific Financial Group (TPFG), a wealth management innovator and pioneer in Self-Directed Brokerage Account (SDBA) management for 401(k), 403(b), and 457 retirement plans, today announced that Michael Mendenhall will join the firm as Executive Vice President, Chief Marketing Officer & Chief Communications Officer, effective September 1. Mendenhall will sit on TPFG’s Executive Committee and report directly to Chief Executive Officer Megan Meade.
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Michael Mendenhall
In this newly elevated role, Mendenhall will lead brand strategy, go-to-market execution, and enterprise communications for TPFG, with a mandate to accelerate advisor growth and modernize the firm’s marketing and communications capabilities through applied AI and agentic technologies. He joins TPFG with more than three decades of C-suite marketing and communications leadership at some of the world’s most recognized companies, including The Walt Disney Company, Hewlett-Packard, IBM, Flex, Fusion-io, and TriNet.
“Michael brings a rare combination of brand-building at global scale and hands-on experience driving AI-powered transformation inside marketing and communications organizations,” said Megan Meade, Chief Executive Officer of The Pacific Financial Group. “As we continue to grow our platform and deepen our relationships with advisors and plan participants, Michael’s leadership will be instrumental in sharpening our brand, strengthening trust across our stakeholders, and building a marketing function built for where our industry is headed.”
Most recently, Mendenhall served as SVP, Chief Marketing Officer & Chief Communications Officer at TriNet, where he was a member of the executive leadership team and directly contributed to 37% of the company’s revenue while helping drive a 141% increase in company valuation. At TriNet, he led the modernization of the marketing and communications function around AI and agentic tools, embedding AI-powered personalization and operations capabilities across marketing and communications. During his tenure, Mendenhall also authored From Hire to Retire: A Guide to the Employee Life Cycle (2025), a book examining the full employee lifecycle, including benefits, retirement planning, and workplace financial wellness.
Earlier in his career, Mendenhall served as Global Chief Marketing Officer & Chief Communications Officer at IBM, where he led marketing for the Watson AI and Cloud platform and architected the “Let’s Put Smart to Work” campaign, later adopted as a unifying message across all of IBM. At Flex, a $24 billion global supply chain and electronics manufacturing leader, he led the company’s complete repositioning and rebrand from Flextronics to Flex, generating more than $2 billion in company value. He also held the SVP & Chief Marketing Officer role at Hewlett-Packard, where he was named Marketer of the Year by B2B Marketing for three consecutive years, and spent 17 years at The Walt Disney Company, where he led global marketing for Disney Parks and Resorts and Walt Disney Studios, including the international launches of Euro Disney Resort and Hong Kong Disneyland.
“TPFG has built something genuinely differentiated in the group retirement space, and I’m honored to join Megan and this leadership team at such a pivotal moment for the firm,” said Mendenhall. “I look forward to building a marketing and communications function that reflects the trust advisors and plan participants place in TPFG every day, while positioning the firm for its next phase of growth through brand, storytelling, and AI-driven innovation.”
Mendenhall’s appointment reflects TPFG’s continued investment in senior leadership as the firm expands its platform capabilities and advisor network nationally.
About The Pacific Financial Group
The Pacific Financial Group, Inc. (TPFG) is an SEC-registered investment adviser and turnkey asset management platform (TAMP) that pioneered Self-Directed Brokerage Account (SDBA) management for 401(k), 403(b), and 457 retirement plans. Headquartered in Nashville, Tennessee, TPFG partners with financial advisors nationwide to deliver institutional-caliber investment management, fiduciary support, and technology solutions to retirement plan participants. For more information, visit www.tpfg.com.
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